Trolli campaign for “Tiny Hands”
gummies and custom content in partnership with Deadpool 2. Support includes:
Limited edition Trolli Sour Brite Deadpool “Tiny Hands” product (1.8MM units) that launched exclusively at 7-Eleven.
Original Sour Brite Crawler Mini Theater Boxes (3MM units) and peg bags with Deadpool branding.
Custom “Tiny Hands by Trolli” content featuring Deadpool and Tiny Hands product.
Outdoor media (billboards, digital signage) in LA and NY (Times Square).
POS at various retailers including 6K shippers featuring Deadpool.
Co-branded website on Trolli.com featuring Deadpool content.
Paid digital and social support.
“Show Us Your Package” activation encouraging social media user to capture their best pose with the Tiny Hands package.
Sweepstakes promotion.
Participation in fan screening junket.
DP DOES HARDER
Mike’s Harder brought the Deadpool 2 message to market with their “Spoiler Alert: It’s Harder?” Support included:
13 Mike’s Harder Lemonade SKUs.
Exposure in over 100K locations nationwide, including 80,000 convenience stores (Circle K, 7-11, Kwik Trip, etc.) and 20,000 large format stores (liquor stores, grocery stores, and mass merchandisers).
Displays and POS (static clings, corrugate standee/stackers, header cards/case cards).
In-cinema and digital co-branded spot.
Consumer sweepstakes including retailer and distributer engagement.
Deadpool takeover of Mike’s Harder owned digital assets.
Social support on Mike’s Harder owned channels.
Sister Margaret’s bar takeovers in LA and NY with TV spots driving local traffic to the pop-up experiences.
Integration into Paint and Sip events around the country lead by our field publicity teams.
DEADPOOL’S DREAMS
Devour, the new frozen food brand from Kraft Foods, created a custom Deadpool campaign featuring Deadpool in a custom AV spot as well themed packaging and POS materials to launch their "Food of Your Dreams” campaign. Support includes:
DEADPOOL 2 TAKES -7-ELEVEN
7-Eleven integrated Deadpool in a 360 degree campaign that engaged customers both in and outside it’s 8,000+ locations across the US and Canada. Support includes:
POS using Deadpool imagery including Slurpee cups, Slurpee straws, cup displays, other beverage products, LTO food & beverage products (Mutant Red Dawn Slurpee, Mutant Energy Soda, Trolli Tiny Hands), hot foods, private label product packaging, merchandise, door clings, pump toppers, etc.
Complete Deadpool store takeovers in LA and NY.
Twitter takeover with more than 40 pre-planned tweets and 49 real-time custom responses to engage fans from Deadpool on the @7-Eleven handle.
In-cinema and digital co-branded spot.
7-Eleven in-app AR content and micro activities.
Dedicated website, emails, sweepstakes and social support.
Good Morning America integration with Deadpool wrapped Slurpee truck and film cast.
